Google can continue to grow in the advertising market. In fact, he just got the green light from U.S. competition authorities to acquire the important company AdMob, which occurs on the segment of advertising for mobile media. The importance of redemption shows where necessary the importance of this segment in the marketing strategies of tomorrow.
It also means that we will have a tougher competition between Google and Apple, especially after the announcement by Apple of its platform designed to operate as iad advertising for applications from the AppStore. Recall that strongly resembles iad a kind of Google Adsense to advertise the owner for mobile applications for iPhone and iPad.
In his opinion, the FTC commissioners admitted that this was an important acquisition for Google in terms of concentration of advertising agencies, but Apple had itself bought Quattro Wireless this year.
Related articles ... :
Advertising: Google faces Apple (Mobile Connect - April 11, 2010) 
