Nature of audiences
The ambition of achieving an audio-visual showcase for the multifaceted image of the sport. To have maximum impact with this tool, it is to define and identify target audiences. These appear to be defined in two types:
partners: they are the ones who allow this DVD to see the day. They will associate their name and their image and thereby lend credibility to the project and their financial support. This DVD will make their advertising indirectly, as their name and logo appear in the film. This DVD is a communication tool not insignificant that affect a wide audience, so that will inform a large scale.
Customers: the first concerned since it is they who make the success or otherwise of the product. It is therefore important to define the message and the image conveyed to achieve optimal impact. Taking the particular case of a sale of the product abroad, Valais become a must for lovers of the sport and for those who would like to find out.
Skirting the mileu, we realized that this kind of DVD, which combines sport and at the same time, watch the area, gives the urge climbers to come on site.
This DVD brings together sport and fun discovering a new place to visit: Valais (and at the same time Switzerland for foreigners).
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