An advertisement 100% green on the Paris ring road up to the Porte de Clichy, designed for PEFC. PEFC France launches this year and for the first 2 years taught French plant entirely ecological.
the occasion of his 10th birthday, PEFC displayed in September 2009 for a period of two years on the roof of a building along the ring Paris at the Porte de Clichy. PEFC sign and its first four letters teaches French and sustainable plant.
on an original idea Cédric Peiffer (Evoo agency), a professor at more than 20m high tower above the Paris ring from September 2009 to September 2011, where 230,000 vehicles pass per day!
The message consists of four letters PEFC, a single hook - "For our forests" - and the address of his blog [ our forets.org-] for a result ecological and responsible
- lettering are made of plants
- logos, text and designs are made from PEFC certified wood
- lights are LEDs made
- irrigation waters will be recycled for rational consumption.
Opened Thursday, September 24, the brand has been warmly welcomed by the trade press and general public. It took over a year to enable this project to emerge.
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