This new tool developed by Google is for advertisers who want to better target the audience. It complements Adwords. It is available in beta version and currently allows:
- define its target audience for the ads;
- find sites that match the hearing sought;
- construct and analyze a media plan.
This new tool offers a range of new features such as:
- access to detailed data from sites in 40 countries: nb of pages viewed, unique visitors, nb impressions, clicks etc nb.
- selection geographic, demographic, according to the activity on the net (keyword typed into the search tools etc.).
- selection of sites to large audiences or more specialized sites;
- filter sites based on format inserts publicitaitres accepted for the class of domain name suffix so.
- managing multiple media plans concomittents;
The data used by advertisers are a from those blogs and sites collected through Google Analytics and other data collected at the user level, by opt-in or not (keywords Searched Road cycled through ...) It also uses demographic data from raw third or estimates when no data is available.
All this will make the shadow companies like Nielsen, comScore, Quantcast, Hitwise and Alexa who provide completed data analysis, all included in a delivery fee. The tool offered by Google is currently offered free of charge.
This tool will also identify sites with a leader more uniformity in the thing measured. So far the leadership battle was done shots of tools that did not measure the same thing, each affiliating his website / blog to a service flow, different stats based on their own needs. Except for Feedburner (now part of Google) that was shed for the service flow. Google in common, that many bloggers are not present if only because the range of services of high quality and free is extended. Ad Sense Analytics and Feedburner services are widely used around the world.
The Marquette went there for their critical ( as this post on Marketing Conceil ): yes but The totals are different from those of Feedburner, and by taking such proportion of marginal percentage relative to the parallax of the hypotenuse of subscribers to the RSS feed before I am a such in the Wikio ranking ... All these stories of precedence as to who is who in the front rank (pay what is more topdesblogs.com ). While Google provides a service that is free in 40 countries and far more powerful than the rank topdesblogs sit for a communications campaign.
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